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Showing posts from June, 2012

Mobile Apps: Content Vs E-commerce

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My experience with the mobile apps has been mixed both as a user and as a product guy. Most of the organizations, whom apps I have used, have created the apps more as an afterthought than as a planned strategy. As a result, these apps have become more like a broken and hanging limb off their body than a part of theirs.

Usually, these apps are created thinking the target users being people who are connected with the Social brand. Now the intent is great, but the direction is flawed. The mobile apps are indeed are a part of your Social business than Social brand and hence there is a huge divergence in the way people look at it.

I personally believe that with screen size of phone getting larger every six months, by 2015 we should see a movement more towards mobile websites from apps, since they don't need to be installed and with a bigger screen size and HTML5 adoption, most of their current limitation will get away.

However, in this blog, I am dealing with one of the most contentiou…

An open letter to My Superwoman

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Dear You,

You changed me when we met. You zapped me. You made me, me.

You see, before, I was fat. With you, I am an athlete.

Before I had a job. With you, I have a career.

Before, I was ugly. With you, I am a lover. And I am a friend as well, and not lonely. I am not scared any more. I am alive.

We are so much better as one, you know. As one, we work.

Love,
One Half of Us.

Inspired from "Dear You" of Freaks