Ankur Sharma

Advertising Executive Sam Balsara summed it up all, when he said in Anupama Chopra's show "A baniyan is a baniyan is a baniyan!" (see from  10:40 to 12:40) The non-differentiation in the inner-wear industry made sure that every single brand owner found an alternative route. And that route was bollywood star endorsement. From Shahrukh to Salman, from Saif to Hrithik, every so called "100 crore star" made sure, to remove his shirt for one  inner-wear  brand or other, so that Rupa can be  differentiated  from Amul Macho. (though don't think they succeeded) Now another industry is getting inflicted with the same endorsement bug- the deo industry. And not for anything - In last 5 years, the deo industry has grown from Rs 5 billion to staggering Rs 23 billion. If you look back only a couple of years back, the only value prop, deo companys used to bring was to attract girls (really?), on the lines of HUL brand Axe. It all change

Once upon a time, Mummy went to hospital. As any other kid, I was shit scared since I to had stay away from Mummy and hey! she was going to hospital :( But then my Jaae Ji (Dadi) told me (we were born and brought up in a Sikh neighborhood, so though she was technically not my Dadi, but emotionally and spiritually she was much more than that), that she had gone to get a gift for me. And Lo Behold! Mummy came back not with one, but 2 gifts. Two cuddly cuddly mouse like brothers who become to me and my elder sister, a reason to come back home, smiling, from pretty "boring" school. They both were unique from the day they were born. Robin, believed in being skinny dipping all the time.  Toto believed in chewing only the exotic stuff, and only rarest of rare - like - Papa's earlobes! Today is their Birthday! Thank you Papa, Mummy for the most wonderful gift you have given to me, to us. Happy Birthday Robin! Happy Birthday Toto! You ar