Ankur Sharma

"If we aren't a lot better next year, we will already be forgotten," Page said to one of the first reporters visiting the company.  The founders also knew that Google had to be a lot smarter to keep satisfying users - and to fulfill the world-changing ambitions of its founders. "We don't always produce what people want," Page explained in Google's early days. "Its really difficult. To do that you have to be smart - you have to understand everything in the world. In computer science, we call that artificial intelligence." Brin chimed in. "We want Google to be smart as you-you should be getting an answer the minute you think of it." - From " In The Plex " By Steven Levy

Getting out of comfort zone is sexy! But is it really so? With all the Seth Godins of the world touting it as the next best thing to do, it surely has become glamorous to talk and rave about it. Though what happens when this secure bubble really bursts? (or you break out of it, due to its sheer sex appeal) Well, for people who have already not seen this transition - it can leave you feeling uncertain at the best of the times, while incompetent at the worst of hours. There would be no peer network to fall back upon, who already know that "you are the best". In fact, it will be the process to start all over. Making new friends, failing all over, building credibility all over and it gets tougher by the day since all this comes along with the expectations to deliver! As they say, "Take calculated risk, it's better than being rash" And now that you have the both the sides of coin on breaking out of comfort zone; take the leap only if it suits you and

Can baby bums tell you how economy is behaving? At least Advertising Age thinks so! Their number crunching shows how, in United States, during the last year, fall of unit sales of disposable diapers outnumbered infant population decline 3 is to 1. What's more telling is, that "the unit sales of baby ointments and creams rose 2.8%, despite fewer babies.", speaking of parents trying to treat babies diaper rashes which is happening because of less frequent changing. All this is clearly in proportion with increasing unemployment rate in United States. However, there is something else which took me by surprise. According to P&G, India, as a country, tops all in terms average daily diaper changes. Now let's see how e-commerce companies in India, who are lapping up this craze (of change) are going to tap this!

When Dick Wolf mouthed those prophetic words , he didn't realize he is talking for Internet industry as well. But sure he did. For all the self-proclaimed SEO gurus, who believe training guns on infinite number of signals Google factors in its algorithm, would yield them results, this is the sole lesson which should work. Not to forget "instant gratification" afflicted, clients - they need to sit back and let the content do the job, if they really want to win the war (not just battles). It is your content, which builds the fan following, brings people come to your site on the days when Google is not your best friend. Any one can be a prince when King is your father. This serves the lesson for the likes of Expedia and Nextag, who are busy championing against Google. Their case is clearly the case of sour grapes! Nextag wanted Google to change their product feature so that Nextag can come up on first page. While Expedia clearly looks pissed off by not finding plac

Ever seen a city in desert being laid out for a week and then it being vanished after a week, leaving no traces of its existence whatsoever? That my friend is, Burning Man ! Burning Man is an extraordinary festival celebrating as varied principles as Self-Reliance, Decommodification, Civic Responsibility and Participation. A vision of one man , it sets about to change the perception in which art is defined, created, perceived and consumed. Don't believe me - See it by yourself via Scott London's picturesque photographs (and that's just 2011).