Showing posts with the label Digital Media

Sony Mix - Addressing the long tail of music (traditional media)

I don't even need to speak how Apple changed Music Industry using iTunes. Most importantly, they tapped the long tail of songs which were almost impossible to sell for the Brand labels and impossible to buy for music affectionados. They end up contributing to roughly 10%-15% of the iTunes music sales now. To understand in more detail as to long tail has contributed to iTunes Marketplace , check out Ryan Hupfer 's graph.    In India, a similar effort in now being forged by Sony Mix , the new music channel by Multi Screen Media Pvt. Ltd. (a subsidiary of Sony Pictures Entertainment ). In their "About Us" they explain their product positioning as "Moving into the gap created by erstwhile music channels rechristened as ‘youth channels’ and other music channels dishing out non-music content as interstitial programming, we are confident that viewers shall enjoy MIX as a channel that remains true to the music genre." A good stab at MTVs and Ch

Digital N U - My Seminar at Christ University

Last Friday (1st October, 2011); I had an opportunity to talk at Christ University , with the First Year Marketing Student. I did a small presentation, explaining students what I do, explaining them what is Digital Media, what are its sacred pillars (according to me - clearly arguable) and how it can work for them in India. But it became interesting after that. It was students who made it a worth while session. They were intrigued, involved, and their quality of questions they asked blew me away! They made me realized that it's not the IIMs but the institutes like Christ, where management education is being re-invented. The seminar's excerpt is also featured at Christ University's Marketing Club Mouthpiece Here is the presentation. Let me know your thoughts and how can I make it better. Digital media and you View more presentations from Ankur Sharma