Showing posts with the label Tata

Is Talking same as Walking?

When established organizations enter into their competitive industry segment claiming that there is still a room for other players,why did their marketing defy their claims? So while the tag line of Tate DOCOMO says that you should "Do the New", Reliance GSM suggest you to "Go For it"; both trying to convince existing GSM subscribers to move away from their existing service providers. They don't realize that today's "smart" customer can see through the gap between what they preach and what they end up doing. Isn't it the time for organizations to walk their talk?