The problem with mass mailers is
that they are "MASS" mailers. They are not written to me, they are not written for me and yet they land up in my inbox day after day, week after week, month after month. So here is a solution: I need these mass mailers to be renamed as -mailers where denotes my name I need -mailers to talk to me Don't ask me how for #2. After all every time I transact with your website, your Facebook page, your Twitter profile; I leave so much of my critical information there like my name, browsing history, demographics - go and use that Make me partner in crime - use my information to benefit me. See which city/country/hotel/airline I book and get deals on those for me at my -mailer See what do I read and publish that for me at my -mailer. Don't give all the junk authors I don't care about When you will do all this, may be our relationship can finally get better!