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Showing posts with the label Process

What is a Process

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Enabler OR Disabler? When I started working, my first job was with a services based organization and process was the Queen there. I had just started and somehow started developing this misconception (like many others around me) that processes are bad. The reality was, in fact, that the organization was able to put food on my table because of these processes only. You see, in any service based organisation, you need matrices to tell current and prospective clients that how your organization is executing projects and if it is justified to hire and pay freshers like me. These processes help you with those metrices and since they are employed industry-wide, they help clients too, to do comparative studies of useful parameters like quality and productivity. Its only when I went to start working with an acquired product organization of another organization, where processes are loosely implemented (not always though), I came to appreciate their holistic importance. And f...

Mobile Apps: Content Vs E-commerce

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My experience with the mobile apps has been mixed both as a user and as a product guy. Most of the organizations, whom apps I have used, have created the apps more as an afterthought than as a planned strategy. As a result, these apps have become more like a broken and hanging limb off their body than a part of theirs. Usually, these apps are created thinking the target users being people who are connected with the Social brand. Now the intent is great, but the direction is flawed. The mobile apps are indeed are a part of your Social business than Social brand and hence there is a huge divergence in the way people look at it. I personally believe that with screen size of phone getting larger every six months, by 2015 we should see a movement more towards mobile websites from apps, since they don't need to be installed and with a bigger screen size and HTML5 adoption, most of their current limitation will get away. However, in this blog, I am dealing with one of the most c...