Ankur Sharma

I don't even need to speak how Apple changed Music Industry using iTunes. Most importantly, they tapped the long tail of songs which were almost impossible to sell for the Brand labels and impossible to buy for music affectionados. They end up contributing to roughly 10%-15% of the iTunes music sales now. To understand in more detail as to long tail has contributed to iTunes Marketplace , check out Ryan Hupfer 's graph.    In India, a similar effort in now being forged by Sony Mix , the new music channel by Multi Screen Media Pvt. Ltd. (a subsidiary of Sony Pictures Entertainment ). In their "About Us" they explain their product positioning as "Moving into the gap created by erstwhile music channels rechristened as ‘youth channels’ and other music channels dishing out non-music content as interstitial programming, we are confident that viewers shall enjoy MIX as a channel that remains true to the music genre." A good stab at MTVs and Ch

Could be a thorn of a question, especially if not asked. Better still put a positive spin, and ask as Business Insider says , "Am I replacing someone or is this a new position?"

 He has landed on the playing field of life. The only question is: Will he Play? More often than not, he spends his life either being busy digging the place where he stands, to skew the level field or staring at the wrong question: Will he Win/Lose?

Last Friday (1st October, 2011); I had an opportunity to talk at Christ University , with the First Year Marketing Student. I did a small presentation, explaining students what I do, explaining them what is Digital Media, what are its sacred pillars (according to me - clearly arguable) and how it can work for them in India. But it became interesting after that. It was students who made it a worth while session. They were intrigued, involved, and their quality of questions they asked blew me away! They made me realized that it's not the IIMs but the institutes like Christ, where management education is being re-invented. The seminar's excerpt is also featured at Christ University's Marketing Club Mouthpiece Here is the presentation. Let me know your thoughts and how can I make it better. Digital media and you View more presentations from Ankur Sharma

It takes a toll on you. All of a sudden, it makes you believe that death is imminent. It is close by. And you better live with the philosophy Steve Jobs made famous with his commencement speech , "If today were the last day of my life, would I want to do what I am about to do today?" Just in case you are not following my blog, the two people who I wrote about, were Steve Jobs and Jagjit Singh . They couldn't be more different from each other. But from the time I have been thinking about writing this note, all I could see was similarities. They both were geniuses in their own field and transformed the way people saw their respective industries. Mirza Ghalib once said, "When your creations are started being used by tawayafs and fakirs " - 19th century version of common man - "then you are destined to be immortal". Steve Jobs did that to Personal Computers and Jagjit Singh to Ghazals.