Posts

Value System

There comes a time in the life, when you realize that your value system is different from that of your parents'. Guess, then it is the time to start all over again!

Don't Shit

just because you know (or you think, you know) that someone can clean it after you. Instead do it right the first time. And if you can't do that, just get rid of that responsibility doyen which doesn't allow you to think without being corrupt, biased, irrational. That's the least you can do to push the humanity to be a part of thought based approach of work as against factory based approach of work.

Sony Mix - Addressing the long tail of music (traditional media)

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I don't even need to speak how Apple changed Music Industry using iTunes. Most importantly, they tapped the long tail of songs which were almost impossible to sell for the Brand labels and impossible to buy for music affectionados. They end up contributing to roughly 10%-15% of the iTunes music sales now. To understand in more detail as to long tail has contributed to iTunes Marketplace , check out Ryan Hupfer 's graph.    In India, a similar effort in now being forged by Sony Mix , the new music channel by Multi Screen Media Pvt. Ltd. (a subsidiary of Sony Pictures Entertainment ). In their "About Us" they explain their product positioning as "Moving into the gap created by erstwhile music channels rechristened as ‘youth channels’ and other music channels dishing out non-music content as interstitial programming, we are confident that viewers shall enjoy MIX as a channel that remains true to the music genre." A good stab at MTVs and Ch

Why did the last person leave?

Could be a thorn of a question, especially if not asked. Better still put a positive spin, and ask as Business Insider says , "Am I replacing someone or is this a new position?"

The world owes him nothing

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 He has landed on the playing field of life. The only question is: Will he Play? More often than not, he spends his life either being busy digging the place where he stands, to skew the level field or staring at the wrong question: Will he Win/Lose?