When we are not targets or traffic,

we are eyeballs!

But aren't we more than just unique traffic numbers? We are human beings who want the respect and treatment of a human being from the products we use.

And that's why I don't want to see the results which Charlie Sheen sees. I want to see what I want to see. After all technology enables behavior, it doesn't cause them.

Don't believe me? Hear out Facebook COO Sheryl Sandberg

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